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It’s why the company first tried to acquire Snapchat, and, once rebuffed, invested heavily in cloning its most distinctive features.
Houseparty’s continued growth — it is currently a top 200 app in Apple’s US App Store, according to market research firm App Annie — all but guaranteed Facebook would explore copying it.
Suites offer a living area, private bedroom and two HDTVs, and some have a kitchenette, dining table or whirlpool tub.Details about how Bonfire works could not be learned, though one person described it as essentially a clone of Houseparty.If that’s the case, the launch of Bonfire could pose a significant challenge for Rubin’s team.Should it overtake Houseparty, it would represent the second time in as many years that a Life On Air innovation is squashed by larger competitors.(Houseparty declined to comment.) At the same time, Facebook’s track record with cloned products has been mixed.