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A good white paper is based on established facts and logical arguments, like a well-researched article in an industry journal.A white paper generally takes 4 to 6 weeks of intense effort by a group of people.For some better clues, look at the content and format of these documents: The content of a white paper provides useful information for business people seeking to understand an issue, solve a problem, or make a decision. Today’s “typical” white paper is 6 to 8 pages long, shorter than in past years.

Back to top Each type is most appropriate for delivering certain information to a certain audience, as shown below.That’s why there are so many blogs: Anyone can shoot off their mouth in a blog.That’s why most blog posts are relevant for only a few months.Numbered lists provide a light and lively roundup of highlights about some issue #3.Problem/solutions recommend a new, improved solution for a nagging business or technical problem You can effectively combine two of these flavors: This yields five main flavors of white papers.

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