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Together, they became a formidable yet quirky team (imagine George Costanza and Jerry Seinfeld with the pioneering spirit of Lewis and Clark).Two years later, they created a company called smartname.com, which they sold earlier this year.As to generics, they're just hoping to capture traffic.
There's usually a chase, with Fischer trying to persuade owners to sell the names after he locates the owners unless it's up for auction."He's kind of like a rhinoceros," Goldberger says about Fischer. Other names sold for considerably less like (,000) and (,000).They are bidding furiously at this auction of Internet domain names, with hopes of snagging One name -- -- went for million but paled in comparison to the sale of sex.com, which sold for million last year, according to Cahn, who knew the site's buyer and seller. When people type the generic names into their Web browser's address field, sites that generate pay-per-click advertising revenue appear. "This industry is like the wild, wild West right now and people have no idea how fast it's growing," said Jerry Nolte, managing partner of Domainer's Magazine, a new trade publication devoted to this little-known world. It's a piece of real estate on the Web that can't be replaced.Goldberger's entry into the business was unorthodox to say the least. sued him, alleging trademark infringement after Goldberger registered esqwire.com, which resembles one of the company's magazines.The two sides eventually settled and Goldberger, a lawyer, was allowed to keep the name.