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“People do this already for donations, but when you do that, the split between the funds and the carrier is 50-50, but, with Paywhale, it’s 98 percent to the charity and the 2 percent to the university and Songwhale,” said Charles Mance, vice president for university technology services.

“It’s a better model for us; it works real nice for small donations.” The school has been working with Songwhale for about a year on various mobile projects and this one seemed like a good fit, Mance said.

1 with six employees, but the office could grow to 20 employees in the next year, he said.

Milwaukee is becoming an attractive place for small business, said Morse, a Fox Point native.“These aren’t minimum-wage jobs.” In the coming weeks, Lawrenceville-based Songwhale LLC is set to launch a mobile payment processing platform that builds off the company’s core mobile marketing business.Dubbed Paywhale, the platform ties a user’s cell phone to their credit card and allows for easy purchasing of products or donations to a nonprofit through SMS, or text messaging.It has at least doubled in size every year since its founding in 2007 and employs more than 100 at offices in Pittsburgh, Minneapolis, China and Indonesia. Christopher Morgan, a New Berlin company offering logistics and distribution services, has been working with Songwhale for several years, said Chris Rebholz, Christopher Morgan president and co-owner.It makes sense to work together as Songwhale processes orders and Christopher Morgan ships them.