Using a button - not a swipe, as popularized by popular dating app Tinder - people will then be able to say whether they're "interested" or would rather "pass" on those potential partners, officials said. Now here's this whole other bucket of really sensitive stuff," said Justin Brookman, director of privacy and technology policy at the advocacy group Consumers Union. But they draw a line between their business - selling subscriptions or upgrades like Tinder's "Super Like" - and Facebook's matchmaking service, which they say will morph to appease the social giant's advertiser clientele.
Matches will be shown the other person's first name, age, current city and photo, though users will also have the option of sharing their work, education and other biographical information. Privacy watchdogs, advertising experts and industry rivals worry the service could expose users more acutely to the worst of the Web - scams, malicious strangers and other problems Facebook already has its hands full with. After inviting developers for years to build novel products like dating apps or music services on top of its social platform, Facebook switched gears and restricted developers' access to friends' data in 20, a move that made it harder for many dating apps to acquire new customers.
But how do people feel about women talking openly about their sexual exploits? While 29 percent of people said this wasn’t OK in 2005, the share dropped to 14 percent by 2015.
The world's biggest social network, which now has more than 1.1 billion users worldwide, has managed to boost its earnings since the IPO, including from its mobile platform, important in countering its critics.
The initial public offering (IPO) on May 18 2012 sparked a series of crises for Facebook, with the shares plunging from to as low as .73 in September.
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