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While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.

In both the US and UK samples, dishonesty declined with age.

More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms.

Online dating services are now the second most popular way to meet a partner.It’s estimated that by 2040, 70% of us will have met our significant other online.The problem with a lot of online dating applications is that they don’t really work.If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.

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