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Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.
It was an appealing and apparently convincing message.
The two, who are reportedly starring on the upcoming "Marriage Boot Camp", took their PDA lovefest to the streets of Beverly Hills.
From the sound of Gretchen's Twitter, she just wanted to show off her new dress.
Solving this problem requires people to literally think outside the box.
Yet participants’ performance was not improved even when they were given specific instructions to do so.
There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.
Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.
Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.