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Precise operational definitions of the acceptance/installation rate can vary appreciably across different peoplemeter panels.
US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.
Unique identifier for a computer or online site, usually a URL (Uniform Resource Locator) for a Web site or an e-mail address.
Ability of a service provider to signal from the headend or hub to a specified subscriber.
User software that prevents Internet ads from being displayed.
Advertising that is downloaded to the users browser.
The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia Anytime, anywhere at very high speeds. Percentage of homes out of the approached sample that is successfully recruited, installed and participates in the peoplemeter panel.
An organisation representing the interests of advertising agencies in the US. In the case of addresses taken from an establishment or other survey, the acceptance/installation rate is calculated by multiplying the acceptance/installation rate from the approached sample (or "recruitment pool") by the response rate to the survey from which the addresses were taken.
Web server that stores and delivers online advertising to visitors at a Web site.
10-second, 15-second, 20-second, 30-second, etc.) containing a commercial message supplied by an advertiser for insertion in the transmissions of a TV channel.
Reception of off-air terrestrial transmissions by means of a collective aerial (MATV) or an individual household aerial that may be located (a) externally (e.g.
ABack to top First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.
Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.