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Copywriters, creative directors and brand strategists like me wouldn’t exist if it were easy to articulate the essence of what we do, and communicate how and why we do it. Understanding the prospective customer is most overlooked aspect of business communication. Shopify A great example of an about page that communicates purpose builds trust and helps a prospective customer to know what to do next with calls to action.There’s no way around it, you need to spend some serious time and energy on your about page because it’s probably one of the most visited pages on your website. Every message you craft should begin by understanding the audience it’s intended for. Seth Godin Notice how much information can be packed into one line.Don’t waste this opportunity to connect with your prospective customers. The About Page Guide will take you step-by-step through the process. The Victorians have a reputation for being prim, proper and persnickety. James Clear Do you see how James shows up as the nice guy he obviously is? He not only tells people what to expect, but he also shows them what to do. Warby Parker They know that the about page is the start of a conversation and a huge part of their marketing strategy—it shows. Your potential clients like to look into your eyes. Every word on this about page says, “I see you.” to the reader. He tells readers exactly what they are going to get, and his home page is one of the best examples of an email sign up embedded in an about page that I’ve seen.

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But they occasionally can be subject to trademark or unfair competition laws.

This online site lists all copyright records dating back to 1978.

For anything before that, you’ll need to contact the U. Copyright Office and may have to pay to have the records checked for you.

Q: What are the legal ramifications of reproducing song lyrics in a manuscript?

If permission from each copyright holder is necessary, what’s the best way to secure these permissions?

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